Everyone’s a Twitter about social media, but can you make money at it?

Our speaker will be Sheryl A. Cattell, an experienced online services marketing professional, will look at some case studies of good and bad examples of using Twitter, Facebook, My Space and LinkedIn for business purposes.

Sheryl, a seasoned marketing professional, has over 15 years of marketing expertise helping companies define their brand and expand market share. She spent nearly 5 years at Bluegreen Resorts, a leading developer of timeshare resorts and planned residential and golf communities, where she was Director of Web Services at first managing an outside agency and later building the expertise in-house. She launched the company’s first eCommerce application that generated $6 million of online payments in her first year with the company and over $33 million in her last year. Sheryl served as Vice President Marketing for eDiets, a subscription based diet service and the most visited online diet destination for meal plans, fitness and support. Sheryl was responsible for managing and overseeing the Company's marketing strategy: research, advertising, public relations, direct response and product marketing initiatives.

She was formerly applications manager for Mary Kay Inc., where she was responsible for customer relationship and sales force management applications used by 600,000 Mary Kay Independent Beauty Consultants. Earlier, she was Director of Marketing of Travelocity.com, where her marketing finesse helped establish the company as the leading online travel site.

In addition, she has held high-level positions including Vice President of Marketing for Internet startup iChoose, Inc; Marketing Instructor/Consultant at the University of Virginia; and nearly 8 years with Dow Corning where her last position was European Marketing Manager when she resided in Brussels Belgium.

Sheryl holds a Masters in Business Administration from Central Michigan University and a Bachelor of Arts in Public Administration from Michigan State University. She is also the Founder and former President of two interactive marketing associations, the Dallas/Fort Worth Interactive Marketing Association (www.dfwima.org) and the South Florida Interactive Marketing Association (www.sfima.com).